Side-by-Side is a non-profit initiative which addresses Early Childhood Development. Designed to collaborate and give the South African government the tools to tackle this issue on a mass scale.
The challenge was to create a brand that connects pregnant mothers to healthcare in a safe and relevant way giving them the knowledge to apply the best care during the critical, formative first seven years of life.
Our brief was naming, brand logo, iconography, and visual brand language. Additional tools we created included an interactive toy system with three levels of engagement.
Scope of work:
- Logo Design
- Identity Design
- Packaging Design
Side-by-Side Logo + Iconography.
Interactive toy system + Road to Health booklet.
Level 1 engagement - placing shapes.
Level 2 engagement - linking pieces.
Level 3 engagement - making shapes.