Side-by-Side is a non-profit initiative which addresses Early Childhood Development. Designed to collaborate and give the South African government the tools to tackle this issue on a mass scale.
The challenge was to create a brand that connects pregnant mothers to healthcare in a safe and relevant way giving them the knowledge to apply the best care during the critical, formative first seven years of life.
Scope of work:
- Logo Design
- Identity Design
- Packaging Design
Interactive toy system + Road to Health booklet.
Level 1 engagement - placing shapes.
Level 2 engagement - linking pieces.
Level 3 engagement - making shapes.