Namibian Breweries Ltd wanted to launch a new beer for the local market. It needed to be positioned as the beer for the hard-working middle class, brewed in their own land using real Namibian barley.
While King Lager is positioned as an affordable beer, it also needed to be seen as aspirational with cues of heritage and craftsmanship.
Scope of work to date:
- Label Design
- CI Design
- Packaging Design